With the rise of health and wellness culture, the desire for versatility and comfort, and the influence of social media and endorsements of celebrities, activewear is huge today. With people prioritizing fitness and a healthy lifestyle, it has fueled the demand for apparel that is both fashionable and functional for workouts and everyday wear.
Custom activewear has become a great opportunity for gyms, wellness startups, brands, and retailers. When ordering bulk activewear from a notable fitness apparel manufacturer, customization helps you stand out both visually and functionally.
If you are thinking, ‘’What can I customize when bulk ordering activewear?’’, here is a list that talks about the most popular customization choices in the form of questions:
Which Color Options Are There?
To ensure exact brand alignment across different products and production runs, bulk suppliers offer Pantone color matching. This allows you to maintain consistent color branding, which is a must for customer perception, recognition, and overall brand identity.
You get a variety of prints, such as solids, tie-dye, and camo, to cater to a broad range of needs and preferences within the activewear market.
Custom color-blocking designs enhance brand identity and help you stand out. While visually striking designs can form an emotional connection with customers, leading to increased sales and brand loyalty, creating limited-edition color-blocked pieces can further generate excitement and increase demand.
Can I Go for Branding or Add a Logo?
Absolutely. In fact, it’s one of the common custom requests. Consider placing your logo on:
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- Leggings, tank tops, and tees
- Shorts, hoodies, and sports bras
- Accessories such as gym bags or caps
Based on the material and the finish you want, branding can be applied through embroidery, sublimation, heat transfer, and screen printing. Because of their unique benefits in terms of aesthetics, durability, and cost-effectiveness, these methods are extremely popular. Each technique comes with a distinct advantage, catering to various design requirements, order volumes, and fabric types.
Is Customization Available in Fits and Sizes?
Nowadays, many gym wear manufacturers provide inclusive sizing ranges, choices between regular, slim, and relaxed fits, and specific inseam lengths for shorts or leggings.
What else? Depending on your target audience, you can also request unisex designs or gender-specific tailoring. While the former is important for inclusivity and representation, market demand, and versatility and practicality, the latter will help in addressing unique needs, specific aesthetic preferences, and optimal fit and performance.
Is It Possible to Design Custom Labels and Packaging?
When you are building a brand, you can uplift your identity with:
Hangtags with QR codes or care instructions offer a powerful opportunity to enhance the experience of the customers, build loyalty, and even contribute to sustainability efforts.
Woven or printed neck labels offer distinct benefits in terms of cost, comfort, durability, and branding.
Branded packaging such as polybags, zip pouches, or eco-mailers goes beyond mere product protection and offers a powerful opportunity to enhance brand identity and recognition, optimize the experience of the customers, and drive sales and loyalty.
To help you fully customize branding, some bulk activewear manufacturers also provide label-free options.
Can I Customize the Material?
Totally. Based on the lifestyle of your customers, you can choose the material. Here, popular options include:
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- Cotton-spandex blends for stretch and comfort
- Sweat-wicking poly blends
- Earth-friendly materials such as recycled polyester or bamboo
Grab bulk custom activewear from a renowned fitness clothing manufacturer today if you want to build stronger customer connections! Unique custom design options are provided at an affordable price!
It’s essential to focus on authenticity, understand your target audience, and use a variety of storytelling techniques across multiple platforms to effectively communicate your brand story. It involves crafting a narrative that highlights the unique origins, values, and mission of your brand, while also showcasing real-life experiences of customers using the products.
This largely depends on the manufacturer you are connecting with. While some solely focus on production, others offer design assistance as part of their services.
Yes, you can absolutely request specific fabrics and trims based on your requirements. Almost every manufacturer offers this facility today to ensure the final product aligns with your brand vision, target market, and performance needs.
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